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Spring / summer 2020 make KOL – Theme Trend Outlook

The derivation of Internet red economy has become one of the most concerned topics this year. "Internet red" refers to the people who are paid attention to by Internet users because of an event or an action in real or online life. High technology will increase the creativity of virtual netred. We have reason to believe that the trend of virtual netred is just beginning. A large number of virtual online celebrities have become a hot topic for luxury brands. Three virtual spokesmen have appeared in balman's new blockbuster, among which yellow skin Zhi also symbolizes China's market representative (1-1), while ugg has invited lil Miquela (1-2, 1-3). Dior beauty has invited noonoonouri to take a beauty promotion video (1-4, 1-5).

Annual inventory – Top summary of fashion circle in 2019

Key words - Romance 2019 is a year of romance and exaggeration. In spring, the search for pearl bags, pearl hair accessories, tulle skirts and baby clothes increased significantly. In the summer, "mini bag" page visits increased by 50%, while brands such as Ganni, Cecilie Bahnsen, rotate and jacquemus have made bulky sleeves an essential trend this year. Key words - psychedelic From batik to neon green, psychedelic patterns and high-tech colors are popular trends this summer. From Proenza Schouler's knitwear to Ralph Lauren's Batik polo, customers love psychedelic. In the summer, the number of people searching for neon green goods increased by 69%. END

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