The derivation of Internet red economy has become one of the most concerned topics this year. "Internet red" refers to the people who are paid attention to by Internet users because of an event or an action in real or online life. High technology will increase the creativity of virtual netred. We have reason to believe that the trend of virtual netred is just beginning. A large number of virtual online celebrities have become a hot topic for luxury brands. Three virtual spokesmen have appeared in balman's new blockbuster, among which yellow skin Zhi also symbolizes China's market representative (1-1), while ugg has invited lil Miquela (1-2, 1-3). Dior beauty has invited noonoonouri to take a beauty promotion video (1-4, 1-5).