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Trend analysis of women’s designer brand data in the first half of 2019

Recently, with the increasingly international vision of domestic young consumers, as well as the continuous pursuit of unique and creative single products, minority and pioneer designer brands have become more and more popular in the domestic market. In view of the download focus ranking of designer brands in the half year from January 1 to July 1, 2019, this paper extracts brand focus awareness, style identification, market topics, hot data and other perspectives for analysis, and comprehensively collates the top analysis big data ranking of designer brands by pop fashion trend.

TOP1–OFF-WHITE

Off-white is the designer brand with the highest number of downloads from January 1 to July 1, 2019. Off-white is a young brand of American street trend combined with high-end fashion. The integration of technology function wind and high-end Street trend has evolved into a representative of street trend culture in designer brands. Inspired by the photo series of hayeyeo, a Korean female free diver from hyung S. Kim, the latest series combines functional outdoor pieces into a classic style to match the future trend of superhumanism.

TOP2–INXX

Based on the unique view of Guochao and jiechao culture and the function of science and technology, and based on the exploration of diversity, fashion brand inXX from Hong Kong has become a trend landmark of personalized emerging consumer market. In the latest superstring series, Chinese elements are newly presented. With a unique narrative mode, a theme gene originated from bright colors and cool printing takes place. At the same time, the brand style of inXX has become the trend of all brands trying.

TOP3–UOOYAA

Uooyaa, a creative brand full of artistic sense and imagination, expresses young people’s attitude towards life in a thoughtful way, caters to the expression demand of the consumer market for individual tension, and becomes the leader of street brand style.

The content of this report is the data and proportion analysis of top 50 designer brand style and consumers. According to the brand style dimension and consumer group positioning, combined with the refining of brand style pictures and advertising blockbusters, integrate the proportion data of consumer portraits of all dimensions in the current big data.

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